PROJECT: Logo Development and Typography Instructions.

Logo Development and Typography.

Logo Development is part of your professional package. Typography is a great visual tool, and should be made part of your professional toolbox early in your career!

Logo Package Description

Part One: Image development/vectored in Illustrator.

Part Two: Head/Main Byline or company name (type).

Part Three: Subhead/Supporting information, campaign (type).

In-class project (can not be made up) UR FIRED, UR HIRED Test (Peer Evaluation).

Size test (Self Evaluation), print out without printer's marks.

LOGO PACKAGE/SPECIFICATIONS

PARTS DESCRIBED BELOW:

IMAGE –
(a.) BLACK AND WHITE VERSION,
(b.) 2 COLOR WITH BLACK VERSION,
(c) FULL COLOR VERSION OPTIONAL.

TYPOGRAPHY - HEAD/SUBHEAD
KERNED
LEADING WHERE NEEDED
VECTORED
MORPHED (PEN TOOL)

PACKAGE CONTENTS:

5 X 7 (APPROX.) LOGO IMAGE - printer's marks required
BLOCK (LETTER SIZE OK) – SIZE TEST - no printer's marks
BLOCK –BUSINESS CARD SETUP IN ILLUSTRATOR (2 X 3.5) - printer's marks required
ENVELOPE (9.5 X 4.125 - no. 10) - printer's marks required
LETTERHEAD (8.5 X 11) - printer's marks required
RETURN ADDRESS BLOCK (0.5 X 1.75) - printer's marks required

READY FOR BLOG UPLOAD:
5 X 7 IN JPEG FORMAT, RGB MODE

IN CLASS: Print out the color composite as a printer's mark separation.

Print package: letter head, envelope, business card, address label - printer's marks.

Web package: title block for web home page - logo image, head and subhead.
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